International research
International marketing research is more than carrying out research in different languages. What it is all about is:
- good reliable partners abroad who produce good quality and timely fieldwork
- efficient organization of the reseach
- good communication among different partners
- empathy in different cultures; feeling for what can and what cannot be done in different countries
- familiarity with differences in price level
- familiarity with research situation/landscape in the concerning country
- requiring the quality demands we ask from ourselves
- fixed points of address; RenM|Matrix handles all organization and coordination.
As a sub-contractor RenM|Matrix carries out research for foreign clients (usually colleague research marketing agencies) both in Belgium as well as in the Netherlands.
RenM|Matrix coordinates research for foreign and inland clients all over the world. In other countries we make use of our partner-agencies, independent research agencies which have found each other in a common interpretation of quality.
At the international level RenM|Matrix carries out mostly the following kinds of research:
- Brand tracking studies
- Product concept tests
- Advertising pretests
- Mystery shopping studies
- Image studies
- Opinion research
- Business to business research
- Customer satisfaction studies
- Agricultural research
- Qualitative research
- Internet research
And of course upcoming ad hoc studies in various areas
Contact: Manon de Groof