Internet

The internet is a quickly emerging area of attention in marketing research. We make a distinction between:

Internet as an instrument for datacollection.
Internet as a subject of research (about which we are talking now)

We carry out Internet research on:

knowledge, attitude and behaviour with regard to new media (market penetration, market potential, competiton field, identification of favourable segments, resistances, input for optimisation)
development and optimisation of websites ( concept development, disaster check before the site goes online, and evaluation if the site is already online)

We also have our own dedicated internetpanel (Matrixpanel) for internet studies and a 50 Plus panel which can be used for studies among the elderly target group (partly Internet, partly pen and paper)

Research about the Internet knows many methodological and technological pitfalls. We have the necessary methodological and technical know how to overcome them.

Please contact Bert Brounts for more information.