Business to business
Business to business is a separate industry, not only to those who earn their living in that economic industry, but also to researchers. Contrary to the consumer market, the business to business market is often concentrated around a limited number of key persons who decide on the success or failure of a company. As the products or services delivered become more large-scale or more unique, the number of decision-makers decreases correspondingly.
Research into critical success factors in the business to business market does
not have to look for the volume of the sample survey or for statistical analyses, but more at the quality of the informants and for a quantitative and professional analysis of their response.
RenM|Matrix has an experienced staff of top-interviewers who know their way around this market. They have been trained in making appointments with key persons in the market and in the technique of free interviewing which is mostly used to find out all nuances of an often complex decision making process.
Employee Satisfaction
One of our main expertise within B2B is employee satisfaction research, or employee involvement research, as we prefer to call it now. Employee involvement is based on both employee satisfaction and employee involvement, which are on their turn based on employment conditions, internal communication, management styles and possibilities for development. The relative importance of all these elements, and their underlying aspects, is measured by means of statistical analysis (Lisrel). This results in clear insights into the priorities you will have to set in the measures we advise you to take and the aspects that do not need improvement but do have to be cherished.
Please contact Pascal Peeters for more information.