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Brands and products

Managers of brands are very well aware of the totality of the brand's image. This image consists of a diversity of different perceptions,convictions, attitudes and behaviour that customers associate with their brand, irrespective of whether they are created on purpose by the company.

When it is clear what customers like or do not like about a brand and which main associations are linked to the brand, it must also be clear whether a certain action in the market fits in correctly with the brand or whether it causes friction.

Listening to customers's perceptions and ideas often reveals the true importance of a brand. We supply this input by doing research that reveals the strong and the weak points of the brand in an objective way. Our specialties are:

- Shopper Research (accompanied shopping, ethnographic research, virtual shopping and entry-exit interviews)

- Packaging Research

- Advertising Research

- Product testing

Please contact Manon de Groof for more information.